| An extra million dollars sounds nice, right? Or does it | | | | think that Oprah found that there was more than a |
| sound like a bit of a gimmick? Well, it's very nice to | | | | million dollars in value in starting her magazine? |
| feel the sense of accomplishment when you achieve | | | | So you're not Trump or an Oprah, but you can still |
| that goal, and this is no gimmick! Many business | | | | apply these same principles to your own business. If |
| leaders reach that goal, and even surpass it. It's easy | | | | you're a cosmetic dentist, maybe you can add a line |
| in theory, but the reality of achieving that $1 million | | | | of new products in your practice. A cosmetic dentist |
| goal is a different game all together. Let's look at | | | | might consider even starting a joint venture with a |
| how the truly successful got there, so you can model | | | | personal trainer to give total body makeovers! A |
| your business on their success and do the same thing | | | | small hotel could offer free wireless Internet service |
| for yourself. After all, if they did it, you can, too | | | | to all of its guests, thus attracting more business |
| there's no need to reinvent the wheel, right? | | | | travelers. Top-performing real estate agents know |
| To make an extra million, all you have to do is find a | | | | how important it is to offer value to their clients |
| way to offer that much more value to your | | | | imagine in a real estate agent worked with local |
| customers. Business visionaries are great at seeking | | | | private schools, helping their clients make the |
| out opportunities that lots of people are willing to pay | | | | connections they need to enroll their own children. By |
| for. Donald Trump, for instance, figured out how to | | | | developing a reputation as an agent who goes the |
| sell high priced real estate to the super-wealthy. | | | | extra mile for upscale, family-oriented clients, that |
| There are other builders as smart and as talented as | | | | agent will attract more rich families moving to the |
| the Donald, but he's able to charge top dollar because | | | | same area. |
| the wealthy know what they're getting when they | | | | One thing to keep in mind is whether your business is |
| buy a Trump property. Oprah Winfrey figured out | | | | large enough to offer that much value. Business |
| how to add value when she started her magazine, | | | | coaches are a great resource for advice on |
| "O." People love watching Oprah on television, but her | | | | value-added growth, but they usually only work with |
| show's only on for one hour a day now, by buying | | | | established executives. Can you figure out how to |
| her magazine, viewers can read up on the same | | | | offer your customers more value? Sure, you can |
| topics that Oprah discusses on her show; the | | | | with the help of your business coach. Good luck with |
| magazine offers value to people who want the read | | | | offering your customers more value! |
| about the show's topics in even more detail. Do you | | | | |