| As soon as you make the decision to exhibit at a | | | | at the Consumer Electronics Show in January 2006. |
| trade show, you have the opportunity to promote | | | | Click here for details. This link would open a new web |
| your company's website, increase your visibility on | | | | page in a new window giving full details with |
| the Internet, and also use the Internet to sell your | | | | company contacts. Search Engines will give your |
| products or services. | | | | company web page a higher ranking when searching |
| Clients who plan to attend a trade show often want | | | | for the specific trade show where you plan to |
| to know the techniques of maximizing their trade | | | | exhibit. If this page is constructed appropriately, then |
| show appearance on the Internet. Your trade show | | | | it can itself be highly ranked in a search for Consumer |
| exhibit marketing efforts can definitely benefit from | | | | Electronics Show (CES). So when business executives |
| increased traffic to your website. By using the | | | | search for the CES Show, your company trade show |
| Internet you add another dimension to your trade | | | | web page will be high on the search engine ranking |
| show display before, during and after the trade | | | | list. It's an opportunity for your company name to be |
| show. | | | | seen and associated with the trade show. Visitors |
| What are the ways the Internet can increase your | | | | may also choose to click through to visit your |
| trade show marketing efforts? Here's an idea for | | | | webpage. |
| your website visibility: | | | | Another Internet tool is the use of email marketing |
| By promptly posting your trade show attendance on | | | | to help you sell your products and services. Email |
| a separate trade show web page on your company's | | | | targeted, industry- specific customer prospects an |
| website, you gain increased visibility due to search | | | | invitation to your trade show exhibit. Offer your |
| engines crawling your website for news of a specific | | | | customer prospects an incentive to drop by your |
| trade show. | | | | trade show booth, such as giving them half of a gift |
| By putting a page on your web site with information | | | | coupon via email and ask them to pick up the other |
| such as your booth number, a map of the trade | | | | half at your booth for their special prize. Everyone |
| show floor, a picture of your booth, you will gain | | | | loves to receive a gift and this technique builds |
| traffic by making it easier for your prospects and | | | | qualified traffic to your booth. |
| clients to find you. If your page is online early | | | | You may also want to offer free Internet service at |
| enough, at least two months or even better four | | | | your trade show booth. By providing weary trade |
| months before the show you'll attract additional | | | | show attendees a valuable service, you have them |
| traffic, as the search engines will crawl and index | | | | pre-disposed to appreciate your company and its |
| your new show page and return the link to a search | | | | showcased products and services. |
| like CES XYZ Company. | | | | Then, be sure to accelerate sales to your client |
| Post your news on a separate web page on your | | | | prospects by following up with emails the day after |
| website ideally four months prior to the tradeshow | | | | the show. Of course you have made sure your email |
| to give the search engines time to crawl your | | | | list is honed from a tightly screened base. This |
| website. Some companies merely provide a link from | | | | strategy simplifies the sending of personalized e-mail |
| their website home page directly to the website of | | | | messages to your highly qualified booth visitors. |
| the trade show. They miss the opportunity to | | | | By combining high tech techniques with face-to-face |
| promote their company's website and provide | | | | trade show exposure you are able to attract your |
| information to the website visitor. | | | | customer prospects on a variety of levels that |
| A better way to go is to make a trade show | | | | reinforce your company's presence. |
| reference on your website such as: We're exhibiting | | | | |