| Operating an online business affords you the | | | | tools are not listed #1 in the search engines? If you |
| opportunity to utilize both free and feebased | | | | walked into a Barnes |
| resources. However, the free options are not always | | | | & Noble and asked why they were charging for their |
| the best, in fact, they cansometimes serve to | | | | books they would laugh you rightout of the store. |
| destroy your business instead of helping it to prosper. | | | | As the old saying goes, "you get what you pay for". |
| Becauseso many things are free on the internet, | | | | Nothing in life is free. Do not everexpect to have a |
| people have become spoiled and expect to beable to | | | | well grounded business when it is built using solely |
| utilize only free resources to build a profitable | | | | free resources. |
| venture. But if you look at thosewho own and | | | | Yes, there are some free tools that are worthy of |
| operate successful online businesses, you will find that | | | | being utilized and that will make yousome money. For |
| they have allpaid, in the early stages of their | | | | instance, joint ventures such as ezine ad swaps can |
| business, for certain tools and resources that | | | | be verylucrative. Utilizing free publicity tools like press |
| werecritical to their success. | | | | releases can be more valuable thanbuying a full page |
| Before we start we should say that not all free | | | | ad. However, you must temper your use of free |
| resources are bad, you just have toknow which ones | | | | resources with thosethat cost some money. You |
| are reliable. Most free resource providers have an | | | | must also know what tools are reliable, how to |
| ulterior motive: toharvest your personal information | | | | implementthem and where to find them. |
| which they then sell for top dollar to the | | | | It is of paramount importance and crucial to your |
| highestbidder. Didn't you know when you get a "free" | | | | success that you have instantaccess to the most |
| email address from any one of the freeemail | | | | reliable business and marketing tools, services, |
| providers that your information is sold to thousands | | | | training,consulting and software. In an online business, |
| of others who have the rightto blast you with | | | | time is of the essence. By the timeyou are finished |
| unsolicited email? When you use "free" internet | | | | locating and learning about the latest trends and |
| service providers, doyou mind the banner ads that | | | | techniques, theyhave become obsolete and your |
| take up a 1/4 of your screen? | | | | competition has blown you away. If you rely on |
| Secondly, the pursuit of "free things" on the internet | | | | thesearch engines to locate your marketing |
| has made many of us so immuneto the real value of | | | | resources, you are already 2 steps behindeveryone |
| internet marketing products and services that we've | | | | else. |
| become cynicalof anything that costs a fee. Would | | | | Instead, you should utilize already existing tools that |
| you stubbornly turn down the opportunity to | | | | contain already tested, provenand reliable resources. |
| helpyourself and your business succeed because of | | | | This will minimize your learning curve so you could |
| your refusal to pay for something? | | | | concentrateyour efforts on marketing and maximizing |
| The pursuit of free resources has completely closed | | | | your profits rather than on aimless searchingand |
| some peoples minds to thewealth of unique and | | | | costly mistakes. |
| powerful business building information available for a | | | | When reliable resources (whether free or fee based) |
| fee on theweb. Did you ever wonder why those | | | | are implemented correctly, yourbusiness will run |
| people who push the free search enginesubmission | | | | smoothly and successfully. |